Download PDF Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics. P. R. Smith, Ze Zook

Marketing-Communications-Offline.pdf
ISBN: 9780749473402 | 586 pages | 15 Mb

• Marketing Communications: Offline and Online Integration, Engagement and Analytics
• P. R. Smith, Ze Zook
• Page: 586
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780749473402
• Publisher: Kogan Page, Ltd

Download Marketing Communications: Offline and Online Integration, Engagement and Analytics

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Overview

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.

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